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Pioneering Big Returns

When Pioneers was born, it was a mere converter of books into CD-ROMs. Today it has 20 franchisees under its belt and is aiming for 100 franchised centres by 2015.

Brand’s Success Mantra

The Brand aims to market CD-ROMs and provide multimedia solutions to customers. It is also striving to fulfill education needs of students.

Knowing the efficacy of CD-ROMs in modern time, a business dealing with converting books into CD-ROMs was initiated. Soon the company launched computer-based tutorials, which helped employees, working in various corporations, to grasp the knowledge of softwares on their own. Latter the company started making CDs to provide knowledge on various subjects to students, from preschool to class X, by incorporating musical rhymes that made learning easy and fun-filled. The company has also stepped into making encyclopedia and animation CDs.


Brand Development

The brand has presence in leading retail bookstores like Crossword, Starbazzar etc. Its products can also be found in institutes like Kidzee, Blossoms, etc., that use its CDs in their curriculum. Franchising was found to be the best option to enhance the brand’s visibility. Moreover, the company opted for franchising with an aim to impart full knowledge about its concepts to its consumers. Currently, the company has more than 2,000 titles, which include edutainment, games, general and professional skills. Every month it proposes to launch 50 new titles.

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