A leading name in I.T. industry since 1997, Pioneers Office Automation is now seeking franchisees. When Pioneers was born, it was a mere converter of books into CD-ROMs. Today it has 20 franchisees under its belt and is aiming for 100 franchise centres by 2015.
"Pioneers serves customers as a vendor for the supply, sales, and services and maintenance of I.T-related products. The brand aims to market CD-ROMs and provide multimedia solutions to customers. It is also striving to fulfil education needs of students. Franchising was found to be the best option to enhance the brand’s visibility. Moreover, the company opted for franchising to impart full knowledge about its concepts to its consumers.”
To be a Pioneers franchisee, an investment of Rs 10-15 lakh is desired with an area of 150-200 sq ft. The ROI is usually 35 per cent.
The brand has presence in leading retail bookstores like Crossword, Star bazaar, etc. Its products can also be found in institutes like Kidzee, little millennium and many more. They use its CDs in their curriculum. Currently, the company has more than 2,000 titles, including edutainment, games, general and professional skills. Every month it proposes to launch 50 new titles. The company has also stepped into making encyclopedia and animation CDs.